BO&MIE: From Parisian Innovation to Global Bakery Ambition

Introduction

In a city renowned for its baking heritage, BO&MIE has carved a distinct identity as a new-generation Parisian bakery. Since opening its first store in 2017, the brand has rapidly evolved into one of France's most talked-about bakery concepts - and is now expanding across the globe with a clear international strategy.

This article explores how BO&MIE's founders, product innovation, and strategic growth are transforming the traditional bakery experience into a global business model, fit for modern retail and discerning consumers.

From Passion Project to Parisian Phenomenon

BO&MIE began with two founders who left their respective careers - law and sports apparel - to pursue a shared passion for gastronomy and artisanal production. Magali Bandet trained at the prestigious Ecole Ferrandi, while Jean-François Bandet brought entrepreneurial energy from his previous venture, Venum.

Together, they opened the first BO&MIE bakery on Rue de Turbigo in Paris. What began as a single location committed to handmade, preservative-free products quickly became a city-wide success.

By prioritizing freshness, creative recipes, and premium ingredients such as PDO butter and Label Rouge flour, BO&MIE built a reputation not just for quality, but for innovation.

A Product-Driven Model with Creative Edge

BO&MIE's product range spans from artisan breads and viennoiseries to signature creations like the Raspberry Croissant and New York Roll - products that have become social media sensations and customer favourites.

Innovation is embedded into BO&MIE's operational DNA. The brand conducts weekly R&D sessions, with its elite team of bakers, doughmakers, and pastry chefs constantly trialling new recipes. The goal: to surprise and delight customers while maintaining rigorous quality standards.

This commitment extends to ingredient sourcing. Most flours come from the family-run Moulins de Chars, while the brand avoids any use of artificial preservatives.

Flagship Projects and Strategic Partnerships

BO&MIE has captured attention not only for its pastries, but also for its store design and partnerships. The brand was recently selected as one of the official F&B tenants of the Tour Triangle, Paris's most prominent upcoming skyscraper development. A 300m² corner unit will position BO&MIE at the base of this 60,000m² complex, marking a milestone in large-format retail for the brand.

In parallel, BO&MIE is pursuing strategic collaborations with global players. A pilot partnership with Starbucks Korea launched this September, with BO&MIE cookie shots featured in a selected store. If successful, this could pave the way for wider rollout across the Starbucks Korea network.

BO&MIE has also been awarded a nationwide corporate foodservice agreement with Sodexo France, making it the preferred bakery partner for all future on-site projects - an important step into the B2B catering segment.

International Expansion Strategy

With four international outlets and active partnerships in Saudi Arabia and South Korea, BO&MIE's expansion strategy is clear. The brand is targeting dynamic cities where there is demand for premium, artisanal bakery offerings.

Priority markets include the UAE, Qatar, Singapore, and Malaysia, with interest also growing in North America and major European capitals.

Ideal franchisees are experienced food and beverage operators capable of developing multiple units and investing in local production capacity. BO&MIE's model requires a strong operational mindset to maintain consistency while enabling local adaptation and scalability.

Conclusion

BO&MIE represents a rare combination of Parisian authenticity and modern retail agility. Its journey from a single Paris bakery to a growing international brand has been guided by a deep respect for tradition, an appetite for innovation, and a clear vision for global growth.

As BO&MIE prepares to expand further across the Middle East, Asia, and beyond, the brand offers a compelling opportunity for partners who share its ambition and values. In the words of founder Jean-François Bandet: "We are ready to expand into premium locations across major international capitals and the travel retail sector, together with visionary partners who share our ambition."

"We are excited to partner with GFG as we bring BO&MIE’s unique bakery experience to a wider global audience. BO&MIE has rapidly become one of the most exciting and fastest-growing bakery brands in France. Today, we are ready to expand into premium locations across major international capitals and the travel retail sector, together with visionary partners who share our ambition." said Jean-François Bandet, Founder & CEO.