Bonchon: Expanding a Global Icon of Korean Cuisine into the Middle East

Introduction

Founded in Busan, South Korea in 2002, Bonchon has grown into a globally recognized brand, known for its iconic double-fried chicken and signature Korean flavors. As Bonchon partners with Gulf Franchise Group to expand across the Middle East and North Africa, the brand continues to solidify its status as a pioneer of Korean cuisine worldwide.

A Proven Global Success

Bonchon’s success is not just confined to Asia. The brand’s first international expansion took place in 2006 in New Jersey, USA. Today, Bonchon operates over 350 locations in eight countries, with plans for rapid growth across the MENA region. In fact, Bonchon recently shattered its 2024 franchise sales record, signing 44 new franchise deals, bringing its store count closer to the ambitious goal of 500 U.S. locations.

Bonchon’s presence in Thailand, Cambodia, France, and Kuwait reflects the brand's ability to adapt to diverse cultural and culinary landscapes, offering a menu that combines traditional Korean dishes like bibimbap and tteokbokki, alongside its signature fried chicken.

The Middle East Expansion

Bonchon’s journey brings it to the Middle East, where Gulf Franchise Group will support its expansion. This new partnership offers entrepreneurs an opportunity to capitalize on a proven franchise model and the growing demand for unique dining experiences in the region.

“We are excited to introduce Bonchon to the MENA region, and we look forward to sharing our signature crunch and hand-glazed sauces with new customers,” said Maciej Kuczynski, General Manager of International Franchise.

Why Bonchon is Unique

At the heart of Bonchon’s success is its commitment to quality. The brand uses Korean Solar Sea Salt (Cheonilyeom) and Dae-seo-jong garlic, ensuring every dish is packed with authentic Korean tastes. Bonchon’s sauces, manufactured with the same recipe since its founding, include a harmonious blend of over 20 ingredients, contributing to the brand’s distinct and highly sought-after flavors.

Conclusion

Bonchon’s franchise expansion into the MENA region represents a significant milestone for both the brand and the Gulf Franchise Group. As it continues to build on its global reputation, Bonchon offers franchisees an opportunity to introduce an internationally beloved brand to new audiences. With the growing interest in K-culture and a flexible franchise model, Bonchon is poised to take the Middle Eastern market by storm.

By Paul Cairnie

Paul appreciates innovation, creativity, aesthetics, principals, bravado, good humour, revenue, delivering the deliverables, integrity and some Wow. Very proud to be working with the people at Gulf Franchise Group. With over 20 years in the MENA food and retail franchise sector, Paul's insights and connections are highly sought-after.
Paul Cairnie