Dough Club: Manchester’s Pizza Phenomenon Goes Global

Introduction

Manchester is no stranger to great food, but a new name has captured both the streets and social feeds of the city: Dough Club. With its signature Detroit-style pizzas - thick, airy, rectangular, and irresistibly bold - Dough Club has taken a local cult favourite and turned it into a scalable global opportunity. And now, through a strategic partnership with Gulf Franchise Group, this innovative brand is ready to launch across the Middle East and North Africa.

What Is Detroit-Style Pizza and Why Does It Matter?

Unlike the traditional round pie, Detroit-style pizza is a rectangle - thick but light, crisp at the edges, and layered with cheese at the base and sauce on top. The result? A crunchy crust, a gooey middle, and deep, satisfying flavour in every bite. Originally invented in America’s Motor City, it’s a format that’s been quietly growing in popularity. With Dough Club, it has a new champion.

A Brand Born for the Times

Established in 2024 in Manchester, Dough Club has quickly expanded to three locations and gained viral momentum across TikTok and Instagram. Their Withington location became known for its queue-worthy hatch-style service, offering affordable slices made fresh and fast - and often selling out by evening.

Dough Club’s visual identity is sharp and modern, its packaging instantly Instagrammable, and its focus on community-driven marketing has created a loyal and diverse fanbase.

Why It Works: Smart Systems, Strong Product

Dough Club is more than just good pizza - it’s a well-oiled operation. Its deskilled kitchen system allows for rapid onboarding and consistent results, making it ideal for multi-unit rollout. Every detail has been refined: dough is proofed for 48 hours; cheese caramelizes into a crispy crown; sauces are made in-house; and the entire menu is halal-friendly.

Four core options - including the cult-favourite Sweet Peps (pepperoni + hot honey) - keep operations simple while maximizing appeal.

International Potential with GFG

Now, with Gulf Franchise Group on board, Dough Club is seeking master and area development partners in Qatar, UAE, and Morocco. The ideal partner? Someone who sees pizza as more than food - someone ready to build community, brand love, and a loyal customer base.

“We’re looking for builders,” says a GFG spokesperson. “Dough Club isn’t just about running a restaurant - it’s about shaping a slice movement in your city.”

Conclusion

With a smart franchise model, strong operational foundations, and massive appeal among younger consumers, Dough Club is poised to be the next big name in global pizza. The future of pizza is rectangular, bold, and community-driven - and Dough Club is leading the charge.