Gulf Franchise Group
Franchise Specialists in GCC, Middle East, Turkey & CIS Markets

Sealing the Deal: How Hassan Jawad's 9-Month Journey Led to a Master Franchise Agreement with Allo Beirut

Celebrating a milestone in the world of franchising! Last year, Hassan Jawad's journey with Allo Beirut - Lebanese Street Food began with a simple connection on LinkedIn with Pauline, a beacon of women's leadership in the F&B sector.

Over the subsequent months, discussions flourished between the Gulf Franchise Group and Allo Beirut's top brass, Charbel Mhanna (CEO) and Pauline Ibrahim (CFO).

By September, trust and mutual respect led to Gulf Franchise Group being awarded the Franchise Marketing & Representation for Allo Beirut.

Allo Beirut master franchise deal.
Allo Beirut master franchise deal.
Allo Beirut master franchise deal.

Hassan's proactive outreach in October to F&B operators across GCC/MENA set the stage for a promising collaboration with the Apparel Group.

After strategic meetings and negotiations, by early June 2023, the Apparel Group proudly signed the Master Franchise Agreement for the entire GCC with Allo Beirut.

This 9-month journey from introduction to agreement is a testament to Hassan's dedication, the expertise of the Gulf Franchise Group, and the allure of Allo Beirut. Here's to more success and strategic partnerships in the future!

By Hassan Jawad

Hassan JawadHassan is a franchise professional whose background in the foodservice industry covers many F&B segments including Coffee and Quick Service Restaurants, Bakery, Pizza and Food Retail. Hassan is a board member and audit committee member in the family business. Hassan has managed operations over 5 markets and responsible for the recruitment of over 2,000 domestic and international professionals.