Oodles: A Journey of Ambitious Expansion into the Middle East

Introduction

Since its establishment in 2010, Oodles has become a popular fast-casual dining brand in the UK, noted for its authentic Indo Chinese cuisine. With a focus on quality, creativity, and client pleasure, Oodles has quickly grown to 40 sites across the UK. Now, Oodles is focusing on the Middle East, hoping to introduce its unique culinary combination to a new and discriminating audience.

The Birth of Oodles

Mohammed Umar founded Oodles in Leicester with a simple menu that prioritized quality and service. The brand immediately became successful, leading the establishment of a second location in Leicester City Centre. This popularity reflected the brand's ability to combine the rich flavors of Indo Chinese cuisine with a contemporary dining experience. Over the next few years, Oodles developed its products, creating secret recipes and regularly delivering tasty, freshly prepared meals to an increasing number of dedicated consumers.

A Commitment to Quality

Oodles' success is based on its continuous commitment to quality. Each meal is skillfully made with high-quality ingredients and secret recipes, resulting in a distinct and distinctive flavor character. The management team's hands-on approach guarantees that all locations adhere to the same high standards, from food preparation to customer service. This commitment to excellence has earned Oodles a devoted following across the UK, all eager to sample the brand's unusual culinary delights.

Expansion and Innovation

Recognizing the opportunity for development, Oodles used a franchise model to broaden its reach. This strategic decision has enabled quick expansion, with additional facilities opening in major cities including London, Manchester, Birmingham, and now Glasgow. Each new restaurant is intended to create a warm and dynamic eating experience, complete with live culinary demonstrations and a menu that caters to a wide range of tastes and preferences.

Oodles' Menu: A Culinary Adventure

Oodles' menu celebrates Indo-Chinese fusion, with a range of meals to suit varied tastes. Popular dishes include Salt and Pepper Chicken, Sweet and Sour Chicken, and Kung Po Chicken, which comes in both dry and saucy varieties. Unique options like the Firecracker Wrap and Schezuan Rice Box add to the brand's appeal by allowing customers to customize their dining experience. Side dishes such as Spicy Chips and Veg Spring Rolls, as well as a selection of soft drinks, round out the meal, making it a delicious gastronomic excursion.

The Middle East Expansion

Building on its success in the United Kingdom, Oodles is now preparing to penetrate the Middle Eastern market. The brand's first overseas endeavor will be in Dubai, marking an important milestone in its expansion. The growth into the Middle East is motivated by a desire to become a top food brand in certain foreign markets, introducing Oodles' distinctive Indo Chinese fusion cuisine to a new audience.

"In our Oodles franchise model, success isn't a solo pursuit; it's about creating a win-win scenario where both the Franchise Partner and the brand flourish together. We are excited to bring Oodles' success from the UK to the Middle East with our own corporate branch in the UAE, which will serve as the training and support hub for GCC franchise partners. Our rapid growth and strong team make us ready to expand our unique concept to any location worldwide." says Fahim Khan, Head of Franchise Growth at Oodles

Strategic Vision and Future Plans

Oodles' growth into the Middle East is part of a larger strategy to develop a global footprint. The management team is investing in infrastructure to provide a smooth process for potential franchisees, including logistics, food preparation, and store management. This strategy is intended to retain the brand's high standards while enabling rapid growth in new countries.

Conclusion

Oodles' growth from a single store in Leicester to a thriving international brand demonstrates its dedication to quality, creativity, and customer pleasure. As the brand prepares to enter the Middle East market, it brings a tried-and-true formula for success as well as a strong desire to provide excellent dining experiences. Oodles is well-positioned to make a long-term influence on the Middle East's booming culinary scene, thanks to its distinct blend of Indo Chinese cuisine and emphasis on customer-centric service. Oodles' future looks bright as it continues to extend its presence and please customers with its unique and delectable offerings.

By Hassan Jawad

Hassan Jawad Hassan is a franchise professional whose background in the foodservice industry covers many F&B segments including Coffee and Quick Service Restaurants, Bakery, Pizza and Food Retail. Hassan is a board member and audit committee member in the family business. Hassan has managed operations over 5 markets and responsible for the recruitment of over 2,000 domestic and international professionals.
Hassan Jawad