Phat Buns: The UK Smash Burger Sensation Ready to Take Over the Gulf

Introduction

Phat Buns is more than a burger joint: It's a fast-casual phenomenon. Since launching in Leicester in 2019, the brand has captured hearts and appetites across the UK and beyond. With a stronghold of 17 UK locations and a bold, culture-driven brand identity, Phat Buns is now setting its sights on the Middle East and key international markets through a new partnership with Gulf Franchise Group.

From Local Favourite to Global Movement

Born from a love for American-style smash burgers and infused with British flair, Phat Buns began with a clear mission: to serve great burgers, wings, and shakes while maintaining unwavering standards in quality, service, and cleanliness.

Secret family recipes, a signature beef blend, and a proprietary Phat Sauce have turned first-time customers into loyal fans.

After three years of research and development, the Phat Buns team launched their franchise model. Today, their outlets stretch from Leicester to international cities, and each location reflects the brand's commitment to bold design, flavour, and energy.

Why the Gulf? Why Now?

With fast-casual dining trends on the rise across the GCC and wider MENA region, Phat Buns' entry into this space is both timely and strategic. The region's appetite for quality Western-style dining with a modern twist makes it a perfect match for the Phat Buns experience.

By partnering with GFG, Phat Buns gains a trusted regional advisor with deep networks and franchise expertise. Together, they aim to secure visionary operators who can adapt the brand's essence while executing it with excellence.

Support for Franchisees

Phat Buns' franchise model offers more than branding and recipes: It's a complete operating system. Franchisees receive:

Full training at HQ and on-site
Supplier networks and equipment standards
Comprehensive marketing tools
Continuous customer service training

The team behind Phat Buns brings over 50 years of collective experience in hospitality and food management, ensuring robust support across every stage of growth.

An Open Call to Franchise Leaders

Phat Buns is now actively seeking partners in the UAE, Saudi Arabia, Qatar, Kuwait, Oman, the USA, and beyond. The ideal franchisee is not only an operator, but a brand ambassador: Someone who thrives on innovation, values operational excellence, and is ready to introduce a movement of bold flavour to new markets.

To learn more about bringing Phat Buns to your territory, visit Phat Buns' profile.

By Hesham Mourad

Hesham is a franchising specialist consultant covering two decades of Management, Business Development and International Trade experience. His direct franchising experiences boasts launching and operating the only Real Madrid Official Stores in the Middle East among others. Currently Hesham offers his experience in Franchise Brokerage & Development to local Brands and companies.
Hesham Mourad