Revolutionizing the Food Franchise Industry: Qatar International Food Festival 2025 as a Modern Showcase
Intro
What an incredible experience the Qatar International Food Festival was this year! The energy, the diversity, the sheer passion for food – it was truly inspiring.
We are incredibly proud to share that HEKMA Consulting W.L.L and Gulf Franchise Group played a key role in this success, as we were fortunate enough to secure the participation of 22 out of 28 international brands at QIFF, representing a whopping 78% of the international presence at the festival.
QIFF 2025 in Numbers
Record-Breaking Attendance – Over 365,000 visitors
International Presence – Hosted 28 international brands
Michelin Guide Village Debut. 40 World-Class Chefs
Launchpad for Startups
"I was delighted to introduce you to the nine British franchises which were showcased at this year’s Qatar International Food Festival.The franchises represent the wide array of cultures and flavours found in UK society and offer a variety of delicious foods for every taste.
The brands range from contemporary fish and chips, gluten free doughnuts, and more exotic foods with African, American and Palestinian roots. I hope you enjoyed all nine brands and the wonderful food they brought to Qatar."
Ian Mason, Director for for Business and Trade, British Embassy
The Brands
"We were honoured to be invited to the Qatar International Food Festival. Our two weeks in Doha were incredible for Doner Shack, as we took our kebabs international for the first time. From the very first day the atmosphere was electric, with fantastic crowds, outstanding feed-back, and an overwhelming demand for our high-quality kebabs.
We extend our sincere gratitude to the British Embassy Doha for hosting an exceptional networking event. With discussions already in progress to establish Doner Shack in the Middle East, this event has been a pivotal step in our expansion journey and we look forward to building on the success of our debut in Qatar."
Thiago Vilas Boas, Head of Operations, Doner Shack
"We were thrilled to be part of the QIFF 2025, where our award-winning Oodles Wok concept had the opportunity to showcase its signature Indo-Chinese flavours to a dynamic audience. This event was very important for us as we continue to grow our brand presence internationally.
A huge thank you to the British Embassy for organising a fantastic networking event and to the GFG for their unwavering support in facilitating everything for the event. A special thanks to Hesham Mourad and his team for their dedication, professionalism, and support—your efforts truly made a difference! We look forward to growing our presence in Qatar and beyond.."
Mohammed Shoyab Umar - CEO, Oodles Wok
By Hesham Mourad
Hesham is a franchising specialist consultant covering two decades of Management, Business Development and International Trade experience. His direct franchising experiences boasts launching and operating the only Real Madrid Official Stores in the Middle East among others. Currently Hesham offers his experience in Franchise Brokerage & Development to local Brands and companies.
Hesham Mourad