Gulf Franchise Group
Franchise Specialists in GCC, Middle East, Turkey & CIS Markets

FUWAMAI

More info

Fuwamai is a fast-casual bakery concept originating from Malta, combining Japanese baking inspiration with locally adapted ingredients. Best known for its signature cloud-like souffle pancakes, the brand also offers homemade sandos, fresh viennoiseries, cakes, and seasonal creations - all prepared fresh daily with no additives or shortcuts.

Built on a high-efficiency centralized production system and AI-driven operations, Fuwamai is designed for compact, takeaway-focused urban environments. With proven unit economics and rapid growth across 4 outlets in Malta, the brand is now prioritizing Gulf expansion and actively seeking local partners with a rapid-expansion mindset.

Instagram Opens in a new window. Brand Presentation

Fuwamai

Origin

Established in January 2024 in Malta - 4 outlets in Malta, scaled rapidly within two years.

International

0 international outlets currently. Signed markets: none currently - now actively seeking first international partners, with the Gulf as the priority region.

Target markets

Gulf Region (priority). UAE (Dubai, Abu Dhabi), Oman, Qatar, Kuwait, Bahrain, Saudi Arabia. Master franchise and multi-unit opportunities available for local partners with a rapid-expansion mindset.

European Union and UK (secondary). Milan, Rome, Paris, Barcelona, Madrid, Amsterdam, San Sebastian, Berlin, Hamburg, Munich, Copenhagen, Prague, Krakow, Warsaw, Budapest, Belgrade.

United States (secondary). Los Angeles, New York, Texas, Washington, Florida, Miami, Chicago.

Partner profile

The ideal Fuwamai partner is an established local operator or investment group with a proven track record in F&B, hospitality, or multi-unit retail within high-footfall urban markets. They bring strong local market knowledge, access to prime real estate, and the capacity to commit to multi-unit or master franchise development at pace.

Beyond capital, they share Fuwamai’s obsession with quality, guest experience, and operational excellence - embracing systems, technology, and brand standards without compromise. They are long-term builders, not passive investors: ambitious, hands-on, and aligned with the vision of scaling Fuwamai rapidly as a category-defining fast-casual bakery concept.

You're all set

We've emailed you a link as well. You can also download it now.

Download presentation

Link expires in a few days for security.